Job Title: Senior Marketing SpecialistLocation: New Orleans, LA, USA (within 100 miles)Company: LeoforceAbout Leoforce:Leoforce is the innovative company behind Ira, the AI-powered recruiting technology that revolutionizes talent discovery and engagement. Ira combines advanced AI and Talent Intelligence to help recruiters find highly compatible candidates, reducing time-to-hire and ensuring success for every role.At Leoforce, we are passionate about empowering recruiters and job seekers with responsible AI that delivers unbiased, data-driven results. We believe in fostering a workplace built on respect, integrity, and the freedom to innovate.Why Join Us?- Career Growth: Opportunities for professional and personal advancement in a rapidly evolving industry.- Cutting-Edge Technology: Be part of a team working on revolutionary AI solutions that redefine talent acquisition.- Collaborative Environment: A culture that values diversity, creativity, and high performance.- Employee Empowerment: Freedom to innovate and make a difference while being supported by a team that values respect and integrity.Position Summary:We are seeking an experienced and results-driven Senior Marketing Specialist to join our team in the New Orleans area. The ideal candidate will have a proven track record in digital marketing, campaign management, and strategic brand development. You will play a critical role in leading marketing initiatives, analyzing performance metrics, and supporting the growth of our innovative AI recruiting solutions.Key Responsibilities:- Lead the development, implementation, and management of integrated marketing campaigns across digital and traditional channels.- Create and oversee engaging content for social media, email marketing, blogs, and other platforms.- Analyze campaign performance, providing actionable insights and strategic recommendations.- Collaborate with cross-functional teams to align marketing initiatives with business objectives.- Conduct market research to identify trends, competitor activities, and new opportunities.- Oversee event planning, webinars, and promotional activities.- Maintain and update the company’s website and digital assets.- Ensure brand consistency across all marketing materials and communications.- Mentor and guide junior marketing team members.Required Qualifications:- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.- 5+ years of experience in marketing, preferably in technology or B2B environments.- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, AdWords, Hootsuite).- Strong understanding of social media marketing, content creation, and campaign analytics.- Excellent written and verbal communication skills.- Analytical mindset with the ability to interpret data and generate insights.- Creative thinker with attention to detail and strong organizational skills.Preferred Qualifications:- Experience in the HR technology or SaaS industry.- Google Ads or Analytics certification.- Bilingual (English/Spanish) is a plus.Compensation & Benefits:- Competitive salary and performance-based bonuses.- Joining bonus of $20,000.- Car lease benefits.- Comprehensive health, dental, and vision insurance.- Generous paid time off and flexible work arrangements.- Professional development opportunities.- Collaborative and inclusive company culture.