# Job Title: Digital Marketing Manager## LocationGeorgia, USA## About the RoleWe are seeking a dynamic and results-driven Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have a strong background in digital marketing strategies, AdWords campaign management, and SEM, with a proven track record of driving online engagement and business growth. You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various platforms to achieve our business objectives.## Key Responsibilities- Develop, execute, and manage comprehensive digital marketing strategies to increase brand awareness, website traffic, and lead generation.- Plan and oversee paid search campaigns (Google AdWords, Bing Ads) and ensure optimal ROI.- Manage and optimize SEM campaigns, including keyword research, ad copy creation, bid management, and performance analysis.- Analyze campaign performance data and provide actionable insights and recommendations for continuous improvement.- Collaborate with cross-functional teams (content, design, sales) to align digital marketing efforts with overall business goals.- Monitor industry trends and competitor activities to identify new opportunities and best practices.- Prepare and present regular reports on campaign performance, KPIs, and ROI to stakeholders.- Manage digital marketing budgets and allocate resources effectively.## Qualifications- Bachelor’s degree in Marketing, Business, Communications, or a related field.- 3+ years of experience in digital marketing, with a focus on AdWords and SEM.- Proven experience managing successful digital marketing campaigns.- Strong analytical skills and proficiency in digital marketing analytics tools (e.g., Google Analytics, SEMrush).- Excellent written and verbal communication skills.- Google AdWords certification is a plus.- Experience with social media advertising and content marketing is desirable.## Company Culture & BenefitsWe are committed to fostering a collaborative, innovative, and inclusive work environment. Our team values creativity, continuous learning, and professional growth. We offer:- Competitive salary and performance-based bonuses- Comprehensive health, dental, and vision insurance- 401(k) retirement plan with company match- Generous paid time off and holidays- Opportunities for professional development and certification reimbursement- Flexible work arrangements and a supportive team culture## Equal Opportunity EmployerWe celebrate diversity and are committed to creating an inclusive environment for all employees.