Job Title: Sr. Product Marketing Manager – Business Banking
Location: Sacramento, CA

About Us:
Leoforce is the innovative company behind Ira, the AI-powered recruiting technology that revolutionizes talent discovery and engagement. Ira combines advanced AI and Talent Intelligence to help recruiters find highly compatible candidates, reducing time-to-hire and ensuring success for every role.

At Leoforce, we are passionate about empowering recruiters and job seekers with responsible AI that delivers unbiased, data-driven results. We believe in fostering a workplace built on respect, integrity, and the freedom to innovate.

Why Join Us?

• Career Growth: Opportunities for professional and personal advancement in a rapidly evolving industry.
• Cutting-Edge Technology: Be part of a team working on revolutionary AI solutions that redefine talent acquisition.
• Collaborative Environment: A culture that values diversity, creativity, and high performance.
• Employee Empowerment: Freedom to innovate and make a difference while being supported by a team that values respect and integrity.

Position Overview:
We are seeking a dynamic and experienced Sr. Product Marketing Manager – Business Banking to lead go-to-market strategies, drive product adoption, and support revenue growth for our business banking solutions. The ideal candidate will have a strong background in product marketing, deep understanding of business banking products, and expertise in Search Engine Marketing (SEM).

Key Responsibilities:

• Develop and execute comprehensive product marketing strategies for business banking solutions.
• Lead go-to-market planning, product launches, and cross-functional alignment with product, sales, and customer success teams.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
• Create compelling messaging, positioning, and value propositions tailored to business banking clients.
• Design and manage SEM campaigns to drive product awareness, lead generation, and customer acquisition.
• Collaborate with digital marketing, content, and creative teams to deliver integrated marketing programs.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Support sales enablement with effective collateral, training, and tools.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of product marketing experience, with at least 3 years in business banking or financial services.
• Proven expertise in SEM, including campaign design, execution, and analytics.
• Strong understanding of business banking products, customer segments, and regulatory environment.
• Exceptional communication, presentation, and project management skills.
• Ability to thrive in a fast-paced, collaborative, and innovative environment.

Benefits:

• Competitive compensation and benefits package.
• Opportunities for career advancement and professional development.
• Work with cutting-edge AI technology in a supportive, inclusive culture.