Overview of role: Support the growth of New Business Bets (e.g. Dine Out) by executing marketing campaigns on owned channels, such as email, push, and in-app banners, based on the marketing strategy set by the Product Marketing Manager (PMM) in collaboration with the Strategy & Operations, Analytics, and Product teams. The candidate should be a solutions-oriented team player who has strong attention to detail and willingness to be flexible on an accelerated business unit.Responsibilities:Own CRM strategy for all consumer experiments and campaigns, determining channel and send cadenceBuild and schedule email and push campaigns in Taxi and Braze and set up in-app banners using in-house tool (when necessary), tailoring messaging hierarchy set by PMM for each channelManage creative briefs end to end, from requesting campaigns assets needed to reviewing copy and design to launching campaignsPull lists from Snowflake using SQL and upload audiences to marketing platformsTrack and report campaign performance against CRM benchmarks and understand how CRM campaigns contribute to business goals, communicating to cross-functional partners in a timely mannerOptimize engagement metrics through A/B testing and/or applying CRM team insights, and investigate performance inconsistencies to ensure campaigns have optimal scale and effectivenessCollaborate with Product Marketing, Strategy & Operations, and Product teams on creative problem solving to achieve business goalsStay up to date on CRM operations and best practices within Cx Retention teamSkills & experience:4+ years of B2C CRM execution, including building email and/or push notification campaigns and lifecycle journeys in marketing platforms; Braze experience is preferred, but not required, and HTML experience is a plusExperience with A/B and multivariate testing and ability to draw insights from performance dataExperience working on a fast-paced team or at a startupAbility to be nimble and make strategic pivots to support business goalsAbility to translate value propositions and messaging framework into channel-specific copy, with mindfulness of customer lifecycle and channel limitationsAbility to organize and present campaign results, teasing out high-level updates for broader teamSQL experience is a plus

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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $7.25/hr - $80.00/hr.