A marketing specialist is responsible for executing, optimizing, and analyzing marketing initiatives within a specific channel or function. This role supports broader marketing strategies by owning hands-on tasks such as writing content, managing social media calendars, scheduling emails, or running paid campaigns. Marketing specialists often collaborate across departments, contributing to projects that drive brand awareness, lead generation, and customer engagement.

Depending on the company structure, a marketing specialist may focus on digital advertising, SEO, content, events, or CRM. They are typically responsible for maintaining campaign assets, tracking performance data, and suggesting improvements based on insights. Success in this role depends on technical fluency, process efficiency, and the ability to stay aligned with goals while executing high-quality, on-brand deliverables.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 100.00/hr.